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Marianella Manzur Named Executive Director of Joorney Canada

Company Announcement

After over 4 years focused on the growth of Joorney Canada, Marianella Manzur has been named Executive Director!

Marianella joined Joorney in 2016 as VP of Sales. Since that time, she has worked tirelessly and passionately developing the Canada market. Under her direction, Joorney Canada has become firmly situated as the top immigration business plan provider in the country and recognized as a thought leader in business immigration-related topics. This was most recently evidenced by a webinar on the Start-Up Visa which had over 800 registrants and 500 live attendees!

All these reasons and more are why we are thrilled to announce her promotion to Executive Director!

When asked what she attributes to her success and the overall success of the Canada office, she said,


“It’s a combination of a lot of things and I definitely didn’t do it alone. It was a lot of hard work, the application of my prior experiences, and contingent on many internal and external factors.

I would attribute a great deal to our active involvement within the immigration industry. This includes participation in and sponsorship of the various professional organizations such as CAPIC and CBA, as well as establishing relationships with many important firms. 

But making these connections wouldn’t have gotten us very far if we weren’t consistently delivering great quality products and services and quickly adapting to the evolving needs of our partners and end clients.

That has been accomplished by our extraordinary operations team who supports Joorney products and services globally. It’s also due to recruiting and training the right people specifically for Canada who bring just as much passion and a great deal of unique experience to the table. Because of and beyond this, we have continually focused on process improvements, both refining existing ones and implementing new ones.

Collectively, these factors have led to a very strong and ever-growing network of immigration partners who continue to trust us to meet their clients’ business planning needs every day. It’s also why we are in a great position and projected to grow our other divisions such as market research, advisory (i.e., startup and M&A support through pitch decks, investor business plans, and CIMs), and commercial (e.g., bank loan business plans and landlord decks) in the months and years ahead.

I, and the company, would be nothing without our people, both our internal team and our external partners. They are the backbone of this success and I couldn’t be more grateful.”

Marianella brings over 18 years of international experience in business development and consultation in strategy, management, business planning, business intelligence, marketing, and sales to the Joorney family. Originally from Colombia, she has worked in an array of different industries in both Latin and North American markets. She is a bilingual MBA graduate with postgraduate studies at Harvard Business School in strategy and sales as well as entrepreneurial essentials.

In addition to becoming the Executive Director of Canada, Marianella serves as the Global Head of Market Research. Please join us in congratulating and celebrating Marianella’s promotion and her continued success in Canada!

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