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Webinar Recap: Marketing Success for Immigration Lawyers: Expert Tips for Solo Practitioners

This webinar was a goldmine of information for anyone working as a solo practitioner in immigration who wants to expand their online presence through digital marketing. 

With the help of Head of Joorney Digital Dmitriy Smirnov and Joorney Brand Ambassador Marcos Bravo, we explored the advantages to be gained by anyone who makes digital marketing part of their overall marketing outreach. 

This discussion was the first in a series of presentations dedicated to helping immigration professionals boost their digital game and, among other things, we covered lots of important areas:

  • The importance of improving your digital game in today’s marketplace
  • Tips on effective website performance and management
  • The importance of strategic partnerships and referral networks
  • What you need to know about Search Engine Optimization (SEO)
  • How different elements in the range of digital marketing tools support each other

As always, we had a great Q&A session after the main part of the discussion, with lots of interesting questions from those in attendance – when you watch the video below, be sure to stick around until the end! 

If you don’t have time to watch the full presentation above, some of the highlights of the webinar are included below. Be sure to keep an eye out for our future webinars — registration is always free! 

Here are a few interesting bits and pieces from our Marketing Success for Immigration Lawyers: Expert Tips for Solo Practitioners webinar:

Avoid the trap of trying to do everything yourself

“When you’re talking about your firm, you don’t think of yourself as a sales team or salesperson, right? You look at yourself only as an attorney. One of the biggest mistakes that you can make as a sole practitioner is forgetting that you are still a salesperson. You are an attorney, but you’re also a salesperson. You have to treat your business as a business…in order to actually scale and grow your business. But what I’ve seen is a lot of attorneys don’t think about things like CRM or delegation for their marketing or for sales and things like that. And that’s where it kind of limits people’s growth. They’re not able to keep expanding and expanding. And then what will end up happening in most cases is a lot of companies, even attorneys, will find themselves on the sales rollercoaster, something that you want to avoid at all costs. This happens when you get out and network, trying to get some business. You drum up a little bit of business, you get busy. What happens now? Your pipeline dries out and now you’re busy, busy, busy, then that money dries out. And then you’re back to square one again, and you have to go back to networking and getting more business.”

You’re being judged by the size and quality of your online presence 

“Just like any other business, people are going to research you. But it’s not like the pre-internet days where they would just see an ad in the newspaper and then they would just call for maybe references or things like that. It’s not like that at all anymore. Now potential customers have the entire internet at their fingertips. Now, every buyer does research, everyone is going to look you up online because they want to see what pops up, right? And if you are not cautious and you don’t invest in digital marketing or into your online presence, you are going to have a hard time landing clients because they’re not going to see any social proof and they’re not going to see the things that are important to validate you online before they reach out.”

Digital marketing should be part of a diverse marketing mix

“You can make your phone start ringing, but if you don’t have the tactics and the systems in place to actually close that business, you’re just leaving money on the table. Be ready to handle the response your digital outreach will create and spread your resources with a combination of online and offline tactics. Go to events, go to trade shows, go meet other business professionals, shake some hands. But don’t put all your eggs in one basket, right? Do a combination of marketing tactics by starting with what is affordable and building up.”

Lots of social media followers is not the same as a strong online presence

“Unless you’re an influencer, the only thing that you should really care about, in my opinion, is this — do you have a strong online presence? Is it clean? Does it match your brand? Are you at least maintaining some basic posting so you look like you’re still in business? Ads and advertisements have nothing to do with likes and followers, you can have zero followers and create a beautiful, engaging digital ad to generate business for your business and it doesn’t matter how many followers you have when you choose your targeting, your demographics for your ads, that’s all that matters, like just having the right who the target and the right message to target them with.”

You can watch the entire webinar on our YouTube channel, where you will find more useful content and interesting presentations. 

Disclaimer: Joorney Business Plans Canada is not an immigration consultant, lawyer, or advisor and cannot be held responsible for damages incurred from the use of this information. If you require more information about a program, please contact a registered immigration professional.

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