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How do you narrow the short list (~5 ideas) to the final recommendations (1-2 ideas)?

The short-listed ideas are compared via a quantified evaluation matrix. Based on information from paid, trusted market research data sources like Ibis World, each industry is analyzed according to the following criteria which are weighted appropriately to result in a comparable score for each idea: revenue, profit, annual growth (previous 5 years), projected annual growth (upcoming 5 years), impact on jobs, competition level, capital intensity, technology change, regulation level, and barriers to entry.

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