The Business Plan: The Cornerstone To Your Success

Just as a builder uses a blueprint to make sure that a building will be structurally sound before it is built, the process of creating and writing a business plan for your business will help you determine whether your business will be strong from the start. A business plan defines your business and it’s objectives. It is often needed to avoid big mistakes, and can also serve as a document to counterbalance your emotions and impulse decisions, make sure all parties implicated in the business are on the same page, develop an action plan and to raise capital. Businesses without a plan leave too many things to chance, and can easily get off-target. Revenues will suffer as a result.

However, unlike building blueprints, business plans can be changed and adapted to your business’s changes needs. So even if in the past your business has a business plan, it may be worth revisiting and updating to ensure that it reflects your business’s current goals and projections. Paige Brown, a member of the Young Entrepreneur’s Council and CEO of Booking Market puts it best when she states that “Writing a business plan or putting together an investor deck allows you to think more clearly about what you’re doing and where you are going. Key point to remember though is that the minute that your business plan hits the printer it is already out of date, so don’t depend on it as your to-do list. Think of it as a roadmap.”

Business plans serve countless purposes, and are a part of almost every legal business proceeding in the US. They can be produced for:

– Immigration Purposes, such as support for a E-2, EB-5 or HB-1 Visas
– Creating a new business or Growing/Expanding an existing business
– Seeking investment for a business or Backing up a Business Loan Application
– Selling or Valuating a business

CEOs have long touted the many advantages of a business plan, but for many, the tediousness and time consumption of the task is often the biggest hinderance to its completion. At Joorney, we wanted to make the process as simple as possible for everyone ivolved. We have made it our mission to produce only quality business plans, tailored to meet any need, but at a cost small business owners can appreciate. Every one of our business plan package includes an initial consultation meeting where our experienced business plan writers get to know your business, and strategize on the best way to introduce your idea to the right people. We know what immigration, banks and venture capitalist are looking for and can write your plan
accordingly. Talk to us today to see how we can help you create a plan that can put your business on the path to where you’ve always seen it going.


We are here to answer any questions you may have. Reach out to us and one of our consultants will be in touch with you immediately.



“We offer services, built on trust. In this competitive and fast moving world when people share their most valuable business information with us, they trust their ideas/clients will get the support they need to move forward  reach the desired destination on their personal and professional journey. We support and respect people who move forward and make the necessary effort to develop themselves and their companies.”


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